In short: Blink is an AI planning and productivity assistant. Because it coaches you through focus and follow-through struggles, some of what you tell it — and some of what it learns about your patterns — can count as "consumer health data" under state privacy laws like Washington's My Health My Data Act. This page explains what that means, what we do and don't do with that data, and how to control it.
1. What counts as consumer health data here
Several U.S. states define "consumer health data" broadly enough to include behavioral and psychological information, not just clinical or diagnostic records. For Blink, that includes:
- What you say to the AI coach in chat — including anything about your focus, attention, avoidance patterns, or emotional state.
- The AI-generated notes Blink keeps about your patterns (for example, that you tend to put off certain kinds of tasks, or respond better to gentle reminders than direct ones).
- Your answers to onboarding questions about what you struggle with, how you lose track of time, or what kind of coaching tone works for you.
Ordinary account data (your name, email, timezone, the tasks and calendar events you create) is covered by Blink's general privacy policy and isn't treated any differently just because it's stored in the same app.
2. Consent: what we ask before we collect or share
- Collection. We only collect the data described above once you've gone through account creation and the onboarding conversation, both of which make clear that Blink is an AI coach and that what you share is used to personalize your coaching. We don't collect it silently in the background.
- Sharing. We do not share consumer health data with any third party for a purpose beyond running Blink itself, without asking you separately first. That is a distinct step from agreeing to Blink's general terms of service — a broad terms-of-service acceptance does not count as consent to share this specific category of data.
- Sale. We do not sell consumer health data. We also do not exchange it for anything of value from a third party (for example, free analytics or advertising services), which several states define as a "sale" even without a cash transaction.
3. Who sees this data
The only outside party that processes your chat content is the AI service provider that powers Blink's coach responses. That data flow is necessary for the product to function — it's how Blink understands what you're asking and generates a reply — and it happens under a contract that restricts that provider's use of the data to providing the service, not for their own model training, advertising, or resale.
We do not send consumer health data to advertising networks, data brokers, or general-purpose analytics services. If that ever changes for a specific, optional feature, we'll ask for your separate consent before it happens, not bury it in an update to the terms of service.
4. No location-based targeting near health facilities
We do not use your location to identify when you're near a healthcare facility, and we do not use consumer health data to target ads or notifications based on that kind of inference. Several states specifically ban this practice (geofencing around health facilities), and Blink doesn't do it regardless of exactly which state you're in.
5. Your rights
You can, at any time:
- See what Blink remembers. The Notes and Memory screen shows every AI-written note Blink has stored about you.
- Edit or delete individual notes without deleting your whole account.
- Turn off memory entirely if you'd rather Blink not retain notes between sessions.
- Export your data in a portable format.
- Delete your account, which removes your consumer health data from our active systems and backups, not just the parts you can see in the app.
- Withdraw consent to any sharing you previously agreed to, going forward.
Most of these are available directly in the app's Settings. For anything that isn't self-service yet, or if you have a question about your data, contact us by email.
6. Data security
Consumer health data is encrypted in transit and at rest. We never log the raw content of your coaching conversations in production system logs. Access to this data internally is limited to what's needed to run and support the product.
7. Changes to this policy
If we materially change how we collect, use, or share consumer health data, we'll update the effective date at the top of this page and, where required, ask for renewed consent rather than relying on your having agreed to an older version.
8. How this fits with Blink's general privacy policy
This page exists as a standalone document specifically for consumer health data, separate from Blink's general privacy policy and terms of service, because several states require that distinction rather than allowing this category of data to be covered only by a broader, general-purpose policy.
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