In short: Blink is a planning, coaching, and organization app powered in part by AI. Don't misuse it, don't rely on it for medical or emergency decisions, and know that its subscription is billed and cancelled through Apple. If we ever have a dispute we can't resolve directly, we agree to work it out through individual arbitration rather than a courtroom. The details are below.
1. Agreement to these terms
These Terms of Service ("Terms") are a legal agreement between you and Sire Run, Inc. ("Blink," "we," "us," or "our"), the company that operates Blink. By creating an account, downloading the app, or otherwise using Blink, you agree to these Terms. If you don't agree, don't use Blink.
Our Consumer Health Data Privacy Policy is incorporated into these Terms by reference and describes how we handle the specific category of data covered there. For everything else about how we handle your data, we'll publish a general privacy policy separately; until then, the consumer health data policy and these Terms govern.
2. Who can use Blink
You must be at least 13 years old to use Blink. If you are between 13 and the age of legal majority where you live, you may only use Blink with the involvement and consent of a parent or guardian, who must agree to these Terms on your behalf. By using Blink, you represent that you meet these requirements and that you have the legal capacity to enter into this agreement.
3. What Blink is — and isn't
Blink is a planning, coaching, and organization assistant. It helps you break down tasks, manage your calendar, and stay on track through an AI coach and adaptive reminders.
Blink is not a medical device, therapist, or substitute for professional care. It does not diagnose, treat, cure, or prevent any disease or condition, and nothing in the app should be read as medical, psychological, or clinical advice. If you're managing a diagnosis, Blink is meant to work alongside your care, not replace it. If you are in crisis, contact your local emergency services, or in the U.S. call or text 988 to reach the Suicide and Crisis Lifeline. Blink does not monitor for or respond to crisis situations, and you should never rely on it for one.
4. Your account
You're responsible for the accuracy of the information you give us and for keeping your login credentials secure. You're responsible for all activity that happens under your account. Tell us right away at the email address below if you suspect unauthorized access to your account.
5. Subscriptions, billing, and cancellation
Blink offers a free tier and a paid tier ("Blink Pro") with a free trial. All purchases and subscriptions are billed through your Apple ID and processed by Apple, not by us directly — Apple's own terms (found in your device's Settings) apply to that transaction alongside these Terms.
- Auto-renewal. Paid subscriptions automatically renew at the price and billing period shown in the app (currently a monthly or annual plan) unless you cancel at least 24 hours before the current period ends. Payment is charged to your Apple ID account at confirmation of purchase and at the start of each new period.
- Free trial. If a free trial is offered, you won't be charged if you cancel before the trial ends. Any unused portion of a free trial is forfeited when you purchase a subscription, where applicable.
- Cancellation. You can cancel anytime, in one tap, from Settings → your name → Subscriptions on your iPhone (or via the App Store) — Blink itself adds no additional retention step. Cancelling stops the next renewal; you keep access through the end of the period you already paid for.
- Refunds. Because Apple processes all payments, refund requests are handled by Apple, not Blink, at reportaproblem.apple.com, subject to Apple's policies.
- Price changes. If we change subscription pricing, we'll do so prospectively and, where required, notify you in advance; a price change won't apply to a period you've already paid for.
6. Acceptable use
You agree not to:
- Use Blink for any unlawful purpose, or in a way that violates any applicable law or regulation.
- Attempt to interfere with, disrupt, reverse-engineer, or gain unauthorized access to Blink's systems, models, or infrastructure.
- Use Blink to generate, store, or transmit content that is abusive, harassing, or infringes someone else's rights.
- Use automated means (scraping, bots, or similar) to access Blink outside of the app's intended interfaces.
- Resell, sublicense, or otherwise commercially exploit Blink without our written permission.
We may suspend or terminate your account if you violate this section.
7. Your content
You keep ownership of what you enter into Blink — your tasks, notes, calendar events, and chat messages ("Your Content"). By using Blink, you grant us a limited license to store, process, and transmit Your Content solely to operate and improve the app for you, including sending relevant parts of it to the third-party AI provider that powers the coach (see Section 9). We don't claim ownership of Your Content and don't use it to train third-party foundation models.
8. AI-generated content
Blink's coach, task breakdowns, and scheduling suggestions are generated by AI and may be inaccurate, incomplete, or not suited to your situation. Review AI-generated suggestions before relying on them, especially for anything with real-world consequences (deadlines, commitments, health, finances, or safety). We don't guarantee that AI-generated content will be accurate, appropriate, or error-free.
9. Third-party services
Blink's coach is powered in part by a third-party AI service provider, and billing is handled by Apple. Your use of those integrations is also subject to the relevant third party's own terms. We choose providers under contracts that restrict their use of your data to providing the service (see our Consumer Health Data Privacy Policy for detail), but we aren't responsible for those third parties' independent acts or omissions.
10. Intellectual property
Blink — including its design, software, trademarks, and branding — is owned by Sire Run, Inc. or its licensors and is protected by intellectual property law. These Terms don't grant you any right to use our name, logo, or branding without our prior written permission. Subject to these Terms, we grant you a personal, non-exclusive, non-transferable, revocable license to use the Blink app for your own personal, non-commercial use.
11. Disclaimer of warranties
Blink is provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We don't warrant that Blink will be uninterrupted, secure, or error-free, or that any AI-generated content will be accurate or reliable.
12. Limitation of liability
To the maximum extent permitted by law, Sire Run, Inc. and its officers, employees, and service providers won't be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of data, profits, or goodwill, arising from your use of Blink — even if we've been advised of the possibility of such damages. Our total liability for any claim arising from these Terms or your use of Blink is limited to the greater of (a) the amount you paid us in the 12 months before the claim arose, or (b) $50.
Some jurisdictions don't allow the exclusion or limitation of certain damages, so parts of this section may not apply to you.
13. Indemnification
You agree to defend and indemnify us against any claim, loss, or expense (including reasonable attorneys' fees) arising from your violation of these Terms or your misuse of Blink.
14. Resolving disputes: binding arbitration
Please read this section carefully — it affects your legal rights.
Agreement to arbitrate. You and Blink agree that any dispute, claim, or controversy arising out of or relating to these Terms or your use of Blink will be resolved by binding, individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court, except that either party may bring an individual claim in small-claims court if it qualifies.
Class action waiver. You and Blink agree that any arbitration or claim will be conducted only on an individual basis and not as a class, collective, or representative action. The arbitrator has no authority to combine more than one person's claims or to preside over any form of a class or representative proceeding.
Your right to opt out. You can opt out of this arbitration agreement by emailing us at the address in Section 18 within 30 days of first agreeing to these Terms, with the subject line "Arbitration Opt-Out" and your name and account email. If you opt out, only this Section 14 won't apply to you — the rest of these Terms still will — and disputes will instead be handled under Section 15's governing-law and venue terms.
Process. Arbitration will take place in Delaware, or another location we mutually agree on, and may be conducted by phone, video, or in writing where the AAA's rules allow. Each party bears its own attorneys' fees unless the arbitrator awards them under applicable law.
15. Governing law
These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws principles, except where a dispute proceeds outside arbitration (per Section 14's opt-out), in which case the state and federal courts located in Delaware have exclusive jurisdiction and you consent to that venue.
16. Changes to these terms
We may update these Terms from time to time. If we make a material change, we'll update the effective date at the top of this page and, where required by law, provide additional notice. Continuing to use Blink after a change takes effect means you accept the updated Terms.
17. Termination
You can stop using Blink and delete your account at any time from Settings. We may suspend or terminate your access if you violate these Terms, or discontinue Blink (or any part of it) with reasonable notice where practical. Sections that by their nature should survive termination — including Sections 10 through 15 — will survive.
18. Miscellaneous
If any part of these Terms is found unenforceable, the rest remains in effect. Our failure to enforce a provision isn't a waiver of it. These Terms, together with our Consumer Health Data Privacy Policy, are the entire agreement between you and Blink regarding your use of the app. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets.
If you downloaded Blink from the Apple App Store, you acknowledge that these Terms are between you and Blink only, not Apple, and Apple has no obligation to provide any maintenance or support for Blink. Apple isn't responsible for any product warranties, claims, or your use of the app, except that where Blink fails to conform to any applicable warranty, you may notify Apple for a refund of the purchase price. Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right to enforce them against you.
19. Contact
Questions about these Terms? Email us.
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